The financial independence is a prerequisite for handing the book exhibition to guilds

The financial independence is a prerequisite for handing the book exhibition to guilds

Wednesday, Feb 28, 2018 0 comment(s)

Homayoun Amirzadeh, Executive Director of the Cultural Department of the Ministry of Culture and Islamic Guidance, in an interview with the correspondent of the Iranian Book News Agency (IBNA), said about the need to pay attention to the revenue-making capacity of the Tehran International Book Fair:

Homayoun Amirzadeh, Executive Director of the Counseling Department of the Ministry of Culture and Islamic Guidance, in an interview with the correspondent of Iran Book News Agency (IBNA), said about the need to pay attention to the revenue-making potential of the Tehran Book Fair. In the long-term perspective, the Ministry of Culture and Islamic Guidance and the purpose of publishing classes Submission, holding the International Book Fair of Tehran to the private sector. Unless the Tehran International Book Fair reaches for financial autonomy based on the policies of the classroom, the process of commissioning may not be complete.

According to this member of the Cultural Department of the Ministry of Culture and Islamic Guidance, the need for full outsourcing to the classroom with regard to financial independence is related to each other.

The need to pay attention to successful fairs in financial independence

Amirzadeh, referring to successful examples of cultural exhibitions based on financial independence, said the printing and publishing industry and the printing industry such as Tehran's International Book Fair had previously been sponsored by the government, while with financial independence today, the Ministry of Culture and Guidance Islamic.

 The Executive Director of the Cultural Department of the Ministry of Culture and Islamic Guidance added that the classes should move on the basis of domestic policies to complete the financial independence without even getting a rial from the Ministry of Culture and Islamic Guidance; however, the ministry's role as official trustee in this field Inherent.

Amirzadeh emphasized on the inherent duties of the Ministry of Culture and Islamic Guidance: The Ministry of Culture and Islamic Guidance should have a supervisory role according to its goals and duties, but, given the basic economic weakness of publishing, support is needed. If the injection is to continue, the Ministry of Culture and Islamic Guidance will have to attend some of the exhibitions.

The class must achieve financial independence in its prospect

According to the Executive Director of the Cultural Department of the Ministry of Culture and Islamic Guidance, there must be financial independence in the horizon of the publication that should be published by the publication. The Tehran Book Fair will provide government-funded credits in this perspective, and the Ministry of Guidance will take on its roles.

 Amirzadeh continued: "The realm of advertising and social capital is infinite and unlimited in the field of publishing, and it seems that many of the domains are not the same. The Tehran International Book Fair is a millionth audience; therefore, many economic enterprises are trying to be able to attract customers from the exhibition floor of the book and become visible in the community; it seems that economic enterprises are suitable subjects for generating income and, of course, Need to define the mechanisms.

 Media Book Fair

Amirzadeh emphasized the need to use the presence of millions of visitors to Tehran's Book Fair, saying that this gathering is visible only in small events and only in massive marches. In other words, there are no events of this magnitude in the country that can attract, attract and stretch the attraction of this amount of social capital from various fields, including the elite and the community of individuals and families. Based on the specialized look and effective negotiation with state-owned, nongovernmental and service enterprises, including in the field of communication in the field of advertising, the millions of people attended the International Book Fair of Tehran.

 The executive advisor to the Ministry of Culture and Islamic Guidance's cultural affairs department, emphasizing the impact of negotiating procedures with business owners in their attraction, said the fan talks are important to attract customers in this area. I believe that the Ad Hoc Committee on Advertising and the areas of income earned by the classroom will look at this as an unobtrusive opportunity and, using the techniques of negotiating propaganda, identify individuals and collections and firms, and clarify the importance of seeing them from the exhibition hall of the book. . The millionth audience of the book fair has a significant potential for replicating messages and is actually placed at the disposal of media firms.

  According to the official, the exhibition can not only manage itself, but also many publishing areas can use the benefits of this advertisement, provided that it does not feel its share of this revenue and rival. The Ministry of Culture and Islamic Guidance does not compete with the private sector in attracting income; in other words, the Cultural Deputy is eager to shape this trend and is trying to help the classroom with its capacities to attract more customers in the field of advertising.


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